Increasing engagement in the Vitality Program through an interactive health questionnaire for the Chinese market was my introduction to designing for Eastern cultures.
I really enjoyed this app design since the culture of device usage was so different to what I knew at
the time. I had the opportunity to empathize and design a way to overcome the pain points of onboarding into a new wellness program through engagement and incentives.
the time. I had the opportunity to empathize and design a way to overcome the pain points of onboarding into a new wellness program through engagement and incentives.
THE PROBLEM
Increase engagement in the Vitality Program health questionnaire during onboarding. This had a dual purpose for registered Vitality members as well as for non-registered people to get them interested in the program. How do we make a traditional form-fill fun and engaging to help members, increase program engagement and fuel the sales funnel?
MY ROLE
Experience design
Lead UI / UX design
Interaction design
Stakeholder presentation
Personas & Experience maps
Engineering support
KEY ACHIEVEMENTS
UX and design completed in stringent time-frame
Achieved key cultural design goals with stakeholder sign-off
Received overwhelmingly positive feedback from user testing
Application launched to over 4.3 million lives
