Communication through visual design will always be dear to my heart. Throughout my career I have had great opportunities to design and direct new and re-brand projects on various channels.
I learnt how important brand application design was in creating loyalty through experience consistency. I will always advocate for myself or any team I am in to participate and expose yourself to brand design as part of your experience design toolbox.
THE PROBLEM
Storytelling and creating brand loyalty through branding and identity. Increasing key marketing KPIs through brand loyalty.
MY ROLE
Graphic design
Creative direction
Brand story creation
Project manager and initiator
KEY ACHIEVEMENTS
Designed the Discovery Holdings rewards program branding for over 10,000 employees.
Creative directed and co-designed LeadCrunch re-brand initiative in one month.
Created the 4+ star rated VitalityToday mobile app branding and style-guide.
Designed and directed multiple world-class Vitality and Discovery rebrand and usability experiences spanning more than 16 countries.
Initiated the design and creation of the LeadCrunch Design System which improved the Design team's output by 30%.
