Throughout my career I have participated in and
lead multiple product development initiatives.
This included a variety of massive overhauls of digital experiences or blue sky brainstorming
and rapid prototype creation. By stepping into this role I have had multiple opportunities of
learning how to combine Agile, Design Thinking and Systems Thinking to participate and
lead in design and product scope development.
and rapid prototype creation. By stepping into this role I have had multiple opportunities of
learning how to combine Agile, Design Thinking and Systems Thinking to participate and
lead in design and product scope development.
THE PROBLEM
A combination new product creations or product improvements due to user needs or data in order to achieve business goals through experience.
MY ROLE
Leading design workshops
Product research
Brainstorming techniques
Wireframe and mockup design
Rapid prototyping
Voice of the user
Presentation
KEY ACHIEVEMENTS
Launched Vitality Active Rewards program and improved program
engagement by 50%.
engagement by 50%.
Recreated Wellness Rewards activities for Vitality members globally and integrated multiple partners through mobile app gamification.
Launched redesign of experience and design system for LeadCrunch client portal.
Integrated operationalized AI processes in the LeadCrunch Customer Success workflow for fulfilling campaigns.
Determined the LeadCrunch client needs for AI in a software product to drive client satisfaction and self-service campaigns.
